Deliverables · 3 outputs ↓ scroll
01 Strategy Positioning · concept
02 Design Identity · key screens
03 Prototype Real software · shareable
Project designation
BLUEPRINT
From early idea to clear concept · 2–3 weeks · fixed scope
What you'll have at the end
An idea turned into something you can show. Strategy, design, working prototype. Real software, not slides. Built fast, fixed scope, no surprise invoices.
01. Strategy Positioning, concept, the thinking that anchors the build. What you're making and why anyone will care.
02. Design Visual identity, key screens. Enough to know what it'll be when it grows up. Not just what it looks like.
03. Prototype Working software, not mocked. Real enough to share with investors, partners, and early users.
Most ideas die
in the slide deck.
You can describe it. You can sketch it on a whiteboard. But when someone asks "show me," there's nothing to show. Slides aren't proof. A working thing is.
Until there's something to show.
Two to three weeks. Strategy locked, design real, working software you can put in front of someone. That closes the gap between an idea and a thing.
Idea → Concept · Concept → Working prototypeHow this started.
I sit with founders and teams and build what's hard to build alone. Strategy, prototypes, AI systems. Recent work with 10team, VAISTO, and Moovmoor.
For a few years I did that work and walked away. The thinking lived in my head and a handful of decks. Then I started writing it down. Folders. Markdown files. Context structured so any AI could pick up where the founder left off.
Now I run that system with other founders.
Operator ID 01 ↗ field log
Karl
Founder · WiZRD Advisory · Helsinki
"It felt like the model went from intern to co-founder."
↗ First install · 2025The three weeks.
Same flow every time. Week one is positioning. Week two is design and build. Week three is the polish that gets it ready to show.
Week 01
Strategy
Lock the concept. Positioning, voice, what you're making and why anyone will care. By Friday you have sharp lines and a direction to build against.
Week 02
Design + Build
Visual identity comes together. Key screens land. The prototype starts running. By end of week, real software exists. Rough, but real.
Week 03
Polish + Ship
Refinement. Edges off, copy tightened, one round of revisions. By end of week, you have something to put in front of investors, partners, or early users.
// Scope ·
Fixed from day one. No estimates that turn into invoices. If the scope shifts, we agree on a new one or hold the line.
Specifications.
↗ Mode Description Scope Price
One-time
Blueprint
4 500€
What's included
Item 01
Strategy + concept + positioning
Week 01
Included
Item 02
Visual identity + key screens
Week 02
Included
Item 03
Working prototype, real software
Week 02–03
Included
Item 04
One round of revisions + hand-off
Week 03
Included
Half on kickoff, half on delivery. No surprise invoices.
Thirty minutes.
No deck.
If it fits, we go.